Do you have a website?
Have you been told you must have MySpace, FaceBook, LinkedIn pages?
So now you have these sites, now what? YouTube, Blogs, Twitter! Having a web presence alone will do very little for your campaign.
How many hits are you sites getting?
How many of those hits are campaign staff (yours and your opposition)?
Is your website a mere dumping ground of press releases and copies of your mailers?
How does your campaign use these and other sites to increase awareness of your campaign and promote Issues. How do these site attract NEW DONORS and VOLUNTEERS. How is a sense of community built. Most of all..... How do these sites get the candidate more Votes!!!!
A winning campaign in elections and business requires planning and hard work. In order to be successful a Web 2.0 Social Media campaign also requires planning and hard work.